Two Burnett County tourism organizations were awarded a total of over $22,000 in a grant program meant to expand on their work to attract regional, national, and international visitors to the region.

The Siren Chamber of Commerce was awarded $16,756 as part of the grant, while the Burnett County Tourism Coalition in Danbury was the recipient of a $5,587 grant in the program.

“We are having a Chamber board meeting on Dec. 13 to discuss this wonderful grant and how best use it to benefit our chamber members and community,” stated Hazel Almquist, Siren Chamber of Commerce executive director.

The state awarded $15 million in grants for Destination Marketing Organizations (DMOs) throughout the state, as part of the governor's more than $140 million American Rescue Plan Act (ARPA) fund investment in Wisconsin's tourism and entertainment industries.

“Wisconsin's tourism industry was one of the first and hardest hit industries of the COVID-19 pandemic, but our local folks at DMOs statewide have been innovative, dedicated, and resilient, and it's because of them that this industry is bouncing back and better,” said Gov. Tony Evers. “I am glad to be using these funds to support their good work, along with our more than $200 million investment in Wisconsin's tourism industry.”

The Destination Marketing Organization grant program will help 120 local DMO organizations across the state. 

“Together with our local Destination Marketing Organizations, we are at a critical moment in the tourism recovery, and these funds will jumpstart Wisconsin’s tourism recovery that will uplift local economies and hospitality workers,” said state Tourism Secretary-designee Anne Sayers.

Funded by the ARPA and administered by the Wisconsin Department of Administration (DOA) with guidance from the Wisconsin Department of Tourism, the DMO grant program was designed to assist tourism, convention and events organizations that were affected by the COVID-19 pandemic.

“Destination Marketing Organizations are at the heart of the tourism industry, and by supporting them, we’re able to help local communities bring more visitors to our beautiful state,” said DOA Secretary Joel Brennan.   

- With information from the DOA